Now, even on the Internet, it is not what you know but who you know.

http://www.nytimes.com/2010/09/13/technology/13search.html?_r=5&partner=rss&emc=rss/

Chris Dixon, left, and Matt Gattis of Hunch, a start-up in New York that tries to predict things its users might like. It uses data on topics and articles from users’ Facebook and Twitter accounts

After a decade when search engines ruled supreme — tapping billions of Web pages to answer every conceivable query — many people now prefer getting their online information the old-fashioned way: by yakking across the fence.

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